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Welcome to Badger Truck Center

Badger Truck Center is a commercial truck center that sells trucks typically to owners of companies. As purchasing commercial trucks can be complicated and include many considerations, customers can be assured our teams excel at knowing what needs to be discussed when deciding what truck best meets a company's unique set of business requirements.

Unlike a car dealership, there is little impulse buying and the norm is for companies to order trucks specific to their needs. A company's success requires that it keeps its trucks on the road and Badger Truck Center understands this and works with companies throughout the life of the company, not just life-cycle of the vehicle. The knowledgeable staff at Badger Truck Center knows how to spec trucks and the bodies that should be installed on them.

Interestingly however, is that Badger Truck Center also has a significant retail business because its truck sale cycle is conducive to understanding what a customer wants and finding that vehicle; whether it's the owner of a company buying an F550 Super Duty dump truck or a female buying a Platinum Explorer in Ingot Silver with Ebony Nirvana leather. In both, the sales process is relaxed, non-threatening and most importantly customer focused.