Badger Truck & Auto Group, established in 1965, is a second-generation, family-owned commercial truck dealership with locations throughout southeastern Wisconsin. Badger started its business with the Ford franchise, and has expanded to include Isuzu and Chrysler, Dodge, Jeep, and Ram. Additionally, Badger Truck has expanded its line of businesses to provide complementary services to its customers to include Badger Heavy Truck, Badger Truck Equipment, Quick Lane Tire and Auto Center, and Badger Rebuild divisions, making Badger Truck & Auto Group one of the premier truck dealers in Wisconsin. Badger’s philosophy of teamwork, integrity, and open communication with customers ensures high-quality equipment at the best value. Headquartered in Milwaukee, Wisconsin, Badger is a truck dealer serving customers throughout Wisconsin and Illinois.